Storytelling for Sinterklaas

De Bijenkorf asked Gem creative agency to direct and produce a video series for Sinterklaas. In this series of five videos we see the Sint visiting the bakery, testing new beauty products, showing negotiating skills while ensuring a nice discount, and of course, gives his best gift tips!






Surprising Sale

De Bijenkorf asked Gem to produce a video serie for Sinterklaas. In this video the Sint had negotiated well to ensure a nice discount at the Bijenkorf. Watch the video to see how he did this.


Make-up artist Yokaw has a very special guest. Watch the video to see who and what beauty tips she has about grooming and facial care.


De Bijenkorf has a nice selection of toys. The Sint is busy testing all of them in his workroom. To see which ones are his favourites, watch the video!

Gift Guide

The Sint is really good at finding the perfect gift for everyone. In his very own little vlog he shows you how you can find a perfect gift by using de Bijenkorf’s cadeaufinder.

The Bakery

We produced a video where Sinterklaas is taking a look in the Bakery of the Bijenkorf together with master baker Mark Potma. Look at all those chocolate letters!


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