De Bijenkorf Mannenweekend

Concept, Video Production and Direction 

In celebration of the premium renovated men departments of de Bijenkorf branches, we created a video series starring three fashionable Dutch men. Gem creative agency directed and produced three video portraits of influential gentlemen Edson Braafheid, Guillaume Philibert and Jan Willem Huffmeijer at the new men department of de Bijenkorf Utrecht.





Guillaume Philibert

As one of the youngest brands on the block, Filling Pieces is founded by Guillaume Philibert who has established the brand as an important part in the growth of both independent footwear brands and for Dutch streetwear as a whole. In this video portrait of Gem creative agency Guillaume Philibert  talks about his personal style, favourite brands and what a real gentleman is according to him.



Edson Braafheid

Edson Braafheid is a Dutch footballer who played as a left back for Eredivisieclub FC Utrecht. Next to wearing his daily tracksuit as a professional football player, Edson likes to dress up as a gentleman and play with different styles. His passion for fashion started in Italy, where he was contracted at S.S. Lazio in Rome. In this video portrait of Gem creative agency Edson Braafheid talks about his obsession with sneakers.



Jan Willem Huffmeijer

Jan Willem Huffmeijer is the man behind Dutch lifestyle blog He is a barber from origin and started blogging about style and fatherhood three years ago. Huffmeijer has a thing for shoes and has many different shoes in many different styles. In this video portrait of Gem creative agency Jan Willem Huffmeijer reveals his practical working man style.




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