Food Stories

Launch campaign & visual concept Food Stories

Based on the love for food, de Bijenkorf developed and launched its own new product line: Food Stories. The Food Stories line includes herbal teas, fruity marmalades, honey, Dutch brewed beer, and much more delicious products.






A visual identity for the love of food

Beautiful appetizing imagery create the visual identity of the brand. For the launch campaign Gem creative agency created and produced a visual concept for the brand photographed in collaboration with Studio Aico. The campaign images are now on display in both de Bijenkorf stores and online.




A story-telling campaign video

Furthermore, we produced a campaign video on an estate in the beautiful surroundings of Beesd, starring product group manager Kees van Wezel.





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