Gem’s in-house video unit creates aesthetic and engaging short story-driven videos for brands and companies. We bring an intimate understanding of the brand into the heart of the story, and tell it with compelling visuals that maximise PR impact.

Gem’s in-house video unit creates aesthetic and engaging short story-driven videos for brands and companies. We bring an intimate understanding of the brand into the heart of the story, and tell it with compelling visuals that maximise PR impact.

Summer in the City

Summer is in sight and we are happy to share ideas and inspiration for a wonderful summer in the city! This Gem creative agency video production shows tips to make your garden or terrace summer-proof with the best table wear, garden furniture, accessories and delicacies from de Bijenkorf.

Mother’s Day

Gem creative agency developed a video concept for de Bijenkorf Mother’s Day. We highlighted influencer and stylist Lizzy van der Ligt, by interviewing her, Lizzy’s mother and grandmother. It turned into a visual fun video with three generations of women.

Straat Couture with Ron Weil

De Bijenkorf asked Gem creative agency to direct and produce a video for the ‘Straat Couture’ Spring theme. Fashion is for those who dare to choose! Personal shopper Ron Weil explains one how to apply street couture trends in daily life. 

Food Stories

Based on the love for food, de Bijenkorf developed and launched its own new product line: food stories. For the launch campaign we created and produced a visual concept for the brand. We also produced a video in the beautiful surroundings of Beesd, starring product group manager Kees van Wezel.

De Bijenkorf Sinterklaas – Surprising Sale

De Bijenkorf asked Gem to produce a video series for Sinterklaas. In this video the Sint shows his negotiating skills while ensuring a nice discount.

De Bijenkorf Sinterklaas – Toys

De Bijenkorf has a broad selection of toys. During his stay in The Netherlands, the Sint is busy testing all of them in his office. To see what his favourites are, watch the video!

De Bijenkorf Sinterklaas – Gift Guide

The Sint is extremely good at finding the perfect gift for everyone. In his very own little vlog he shows you how you can find a perfect gift by using de Bijenkorf’s cadeaufinder.

De Bijenkorf Sinterklaas – Beauty

Make-up artist Yokaw has a very special guest. Watch the video to see what beauty tips she gives the Sint about grooming and facial care.

De Bijenkorf Sinterklaas – The Bakery

In this video, Sinterklaas is visiting the bakery of the Bijenkorf together with master baker Mark Potma. Never too old to play a nice game!

Personal Shopping with Ron – Christmas: Table decoration 

Personal Shopper of the Bijenkorf Rotterdam Ron Weil shows you how to survive the holiday dinners. See how to create a fantastic meal and impress your guests.

Personal Shopping with Ron – Christmas: Time to Shine 

It is time to shine! Personal Shopper of the Bijenkorf Rotterdam Ron Weil gives you five tips to find the perfect gift for your loved ones.

Personal Shopping with Ron – Christmas: Men Fashion

Want to know how to create a festive and fashionable look for Christmas and New Years? Personal shopper of the Bijenkorf Rotterdam Ron Weil gives you five tips to complete your party outfit.

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Salon Residence

In September 2015, 11,000 interior and art lovers visited the Singer Museum in Laren for Salon Residence. A four day interior event by Residence Magazine, with masterclasses on interior & art and a dream house designed by twenty of the top Dutch interior designers. We directed and produced the Salon Residence after-movie.

New Years Resolutions

Every New Year starts with new years resolutions. Joyce and Francien from Girls Love 2 Run and health influencer Dr. Ludidi give you some tips to keep your new years resolutions going. Gem was asked to produce and direct this video production for de Bijenkorf. 

Synchroon Utrecht Wisselspoor

In the coming years, the Wisselspoor area in Utrecht will be transformed by Synchroon into a fine residential environment while preserving the industrial heritage: such as the old halls and parts of switches and tracks. Gem creative agency created a campaign video discussing the project.

De Bijenkorf Leest – Marian Mudder

Marian Mudder is an actress and writer. She has appeared in several Dutch television series such as Baantjer and Vrouwenvleugel. In this video she tells us about her book called Sofa sessies and reads DJ, written by Kluun.

De Bijenkorf Leest – Yvette van Boven

Yvette van Boven is a food writer, chef, columnist and television presenter. The book Home Made was named ‘Cookbook of the year 2010’. She is mostly known for the Dutch cooking show Koken met van Boven. Yvette recently wrote a new book called Home Sweet Home. In this video she reads a cookbook by Onno Kleyn titled Frankrijk.

De Bijenkorf Leest – Harmen van Straaten

Harmen van Straaten is a writer and illustrator. He has illustrated about 400 books and has written 50 books for all ages. In this video he tells about his children’s book En toen kwamen de monsters. He reads a book by Hugo Borst, called Ach, Moedertje.

De Bijenkorf Leest – Kim van Kooten

Kim van Kooten is an actress and screenwriter. She has written the script of the successful Dutch move Alles is Liefde. In this video she exchanges her book Lieveling with a book by Sonja Barend called Je ziet mij nooit meer terug (You will never see me again). This title refers the her father’s last words.

De Bijenkorf Leest – Meester Bart

Bart Ongering, better known as Meester Bart is one of the most famous teachers in The Netherlands. Additionally, he writes columns about his experiences as a teacher in the Bijlmer. His new book Meester Bart op zijn best is a collection of his columns. In this video he exchanges his book with a book by Tim Hofman called Gedichten van de broer van Roos.

De Bijenkorf Leest – Kluun

Raymond Kluun, also known as Kluun is a Dutch author. He is well known for his novel Komt een Vrouw bij de Dokter, in which he documents a fictionalized version of his own life story. In this video he tells about his own written book DJ and reads De dood van Murat Idrissi, written by Tommy Wieringa.

De Bijenkorf Leest – Kader Abdolah

Kader Abdolah is a Persian-Dutch writer, poet and columnist. He has written several books and articles and is known for using Persian literary themes in his Dutch works. In this video Kader reads a children’s book by Paul van Loon called De Griezelbus. He exchanges this book with his own book called Achter het gordijn.

De Bijenkorf Leest – Victor Mids

Victor Mids is both an illusionist and a doctor. He is therefore able to bring illusion and science together in a unique way. In this video he discusses his new book Mindf*ck where he explains the methods of his illusions. He reads a book by Herman Koch called Makkelijk leven.

De Bijenkorf Leest – Lydia Rood

Alongside her journalism career, Lydia Rood is a full-time writer. In fifteen years she has written more than sixty books. Books for adolescents, novels, plays and thrillers. In this video she reads Masser Brock by Bert Wagendorp and exchanges it with her own book titled De dochter van de zeemeermin.

De Bijenkorf Leest – Mano Bouzamour

Mano Bouzamour is a Dutch novelist and columnist. He scored a stunning success with his first novel, De belofte van Pisa, in which he ironically described his childhood and youth as the son of immigrants in the Netherlands. In this video he discusses the book and exchanges it with a book by Tommy Wieringa: De dood van Murat Idrissi.

De Bijenkorf Kingsday – Invitation

In honor of the King’s 50th birthday in 2017 the master baker of the Bijenkorf invited 10 customers who as well turned 50 that year. Gem was asked to produce two videos to highlight this special event.

De Bijenkorf Kingsday – Birthday cake

In the second video of this series, the 10 invitees create their own orange cake in the bakery together with master baker of the Bijenkorf Mark Potma.

Let’s Bee Kind – Beekeeper

To raise more awareness for the endangered position of the bee and to support the wellbeing of the bee, de Bijenkorf launched Let’s Bee Kind. In this video we interview the beekeeper of Heerlijkheid Mariënwaerdt. He tells us how to contribute to the wellbeing of the bee with some simple tricks.

Let’s Bee Kind – Wunderkamer

To raise more awareness for the endangered position of the bee and to support the wellbeing of the bee, de Bijenkorf launched Let’s Bee Kind. For Let’s Bee Kind we were asked to create a series of videos to call attention for the bee.

Let’s Bee Kind – Honey cake

To raise more awareness for the endangered position of the bee and to support the wellbeing of the bee, de Bijenkorf launched Let’s Bee Kind. In this video we interview the master baker of de Bijenkorf. He explains how the delicious Let’s Bee Kind honey cake supports bee initiatives like the Pollinators. 

A Bijenkorf Christmas – Fiona Hering

We produced an in-store Christmas event for de Bijenkorf Rotterdam. In this video we ask Fiona Hering how she prepares for Christmas. The fashion journalist and presenter loves to prepare a Christmas dinner together with her daughter. This year she’s going with a Japanese feast!

A Bijenkorf Christmas – Yokaw Pat

“During Christmas it’s always: the more, the better!” For make-up artist Yokaw Pat Christmas means a lot of make-up and glitter! In this video she tells us about her preparations and gives us some beauty tips for this Christmas.

A Bijenkorf Christmas – Wim Pijbes

We asked art historian Wim Pijbes to style a Christmas table. Discover why Wim chooses a single Christmas table and find out how he prepares for Christmas.

De Bijenkorf Men’s Weekend – Edson Braafheid

Edson Braafheid is a Dutch footballer who played as a left back for premier division club FC Utrecht. Other than wearing his daily tracksuit as a professional football player, Edson likes to dress up and play with different styles. His passion for fashion started in Italy, where he was contracted at S.S. Lazio in Rome. In this video portrait by Gem creative agency Edson Braafheid talks about his obsession with sneakers.


De Bijenkorf Men’s Weekend – Jan Willem Huffmeijer

Jan Willem Huffmeijer is the man behind Dutch lifestyle blog B4men.nl. He is a barber from origin and three years ago he started blogging about style and fatherhood. Huffmeijer has a thing for shoes and owns many shoes in several different styles. In this video portrait by Gem creative agency Jan Willem Huffmeijer reveals his practical working man style.

De Bijenkorf Men’s Weekend – Guillaume Philibert

Founded by Guillaume Philibert Filling Pieces is one of the youngest brands on the block. Philibert has managed to establish the brand as an important part in the growth of both independent footwear brands as well as Dutch streetwear as a whole. In this video portrait by Gem creative agency Guillaume Philibert  talks about his personal style, favourite brands and what a real gentleman is according to him.

De Bijenkorf How to: Accessoires

For department store de Bijenkorf we follow personal shopper Ron Weil while he goes through all the season’s most fashionable tips & tricks. In this video he shows you which accessories are essential for every man this season.

De Bijenkorf How to: Wedding

What to wear to a wedding? How do you deal with different dress codes? De Bijenkorf Rotterdam’s personal shopper Ron Weil answers all our questions about weddings!

De Bijenkorf How to: Grooming

From face creams to fragrances. Personal shopper of the Bijenkorf Rotterdam Ron Weil shares some useful tips for facial care and grooming with us.

De Bijenkorf How to: Swimwear

Short or speedo? Where do you leave your beach attributes? Personal shopper of the Bijenkorf Rotterdam Ron Weil answers all our questions about swimwear before the beach season starts.

De Bijenkorf How to: Fashion

Ron Weil, personal shopper of de Bijenkorf Rotterdam, shows you the latest trends in menswear.

De Bijenkorf Ron – Travel

Suitcases, essential travel items and more. Ron Weil gives the best tips and tricks for a carefree journey!


ADDITORS 1.0 Sevdaliza

It was only 3 years ago that she discovered her current destination. On a certain night while she was traveling in Brazil, Sevdaliza (27) was jamming with a local family on the streets of Rio, when she realized that this was it: singing and performing. While discussing with ADDITORS she shares her ideas on creating stories/songs and explains the importance of love, discipline and collaborating. ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 2.0 Francois Geurds

François Geurds is one of the most promising chefs in the Netherlands right now. He just might be the best chef of Rotterdam: he owns three Michelin-stars. He combined his Aruban-Dutch heritage and love for scientific cooking and planted an experimenting taste laboratorium into Rotterdam’s Hofbogen. François’ food empire consists of FG Restaurant, Food Labs, FG Shop and dinner theater Villa Thalia.
ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 3.0 Silvia B.

She makes beautiful freaks. Silvia B. creates meticulously crafted sculptures that live in a world between dreams and nightmares. These figures are hybrid beings: between man and animal, doll and robot, confusing gender and age. Here to confront you about your sense of beauty and ugliness. ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 4.0 Jeroen Koolhaas

Jeroen Koolhaas is an artist with a mathematical and sociological vision, but he rather refers to himself as a dreamer. Together with Dre Urhahn he creates big public art interventions in deprived neighborhoods all over the world. At home in his studio in Rotterdam he explores the use of color, by constantly mixing, weighting and refining colors, to create patterns which can be applied to houses, buildings and even to whole streets. ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 5.0 Stacii Samidin

“I grew up being physical. I didn’t have to be, I wanted to be.” Stacii is a documentary photographer of so called societies or gangs. By becoming part of their daily lives, he gets the chance to capture the world behind the masks of the stereotypical images of these gangs.
ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 6.0 Daan Roosegaarde

He is a pioneer in the field of art, exploring the relationship between man, technology and space. He was named Young Global Leader by the World Economic Forum in Davos and was recently named Artist of the Year 2016. ADDITORS shows an intimate portrait of the man behind this growing empire.
ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 7.0 Arno Coenen

In fine artist Arno Coenen’s work cultures merge, the use of media is fluid and extremes collide. 
Together with Iris Roskam, best friend and partner, he created the colossal art work of flowers and fruits on the inside walls of the Rotterdam Markthal: “It could have become a huge fruit basket, but I think we succeeded in avoiding that.” Get an intimate view on his work in this Additors portrait.
ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 8.0 Opperclaes

Art is something everyone should be able to experience, maybe even something people need to be confronted with. Without having to be invited or having to make a big effort to reach it. One of the things Opperclaes produces is art in public space; paintings on buildings, poetry on walls. Bruce and Linda offer young creatives a platform, while always emphasizing the importance of personal work over commerciality.
ADDITORS+ is our independent publication, documenting creative people in various sectors.

ADDITORS 10.0 Amber Vineyard

“I am here. This is what I’m working with. And you’re gonna love it,” Amber Vineyard states confidently. Amber was a host at the Harlem Ballroom, where the LGBT community celebrated freedom of expression through art, music and dressing up in times when it was not always possible to do so in the public. Amber, or Ambiance as she is also called, now has initiated the Dutch Ballroom and speaks of every form of expression coming together in one space. ADDITORS+ is our independent publication, documenting creative people in various sectors.

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