Let’s Bee Kind

Let’s Bee Kind

Concept, Video production

To raise more awareness about the threatening situation of the bee and to support the well being of the bee, de Bijenkorf launched Let’s Bee Kind. For this campaign de Bijenkorf restyled the rooftop of the store in Amstelveen and Eindhoven. For Let’s Bee Kind we were asked to create a series of videos to call attention for the bee. We interviewed The Wunderkammer, the master baker of de Bijenkorf and the beekeeper of Heerlijkheid Mariënwaerdt about how to contribute to the well being of the bee with simple tricks and how the delicious Let’s Bee Kind honey cake supports bee initiatives like the Pollinators. 

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