Let’s Bee Kind

It’s a Bee Story

To raise more awareness about the threatening situation of the bee and to support the well being of the bee, de Bijenkorf launched its awareness campaign Let’s Bee Kind. For this campaign de Bijenkorf created a botanical rooftop garden during the summer of 2017 on top of de Bijenkorf stores in Amstelveen and Eindhoven.

 

 

CONCEPT DEVELOPMENT
VIDEO DIRECTION & PRODUCTION

 

Video series with key figures

Gem creative agency supported the Let’s Bee Kind campaign with a series of videos to call even more attention for the bee. Within the series we had the nicest chats with many key figures around the campaign. From garden artists The Wunderkammer who gave the rooftop garden its extraordinary botanical allure to de Bijenkorf’s very own master baker who created a special honey cake for the occasion that supports bee initiative the Pollinators.

 

 

    

Do it yourself: Simple Tricks

Furthermore, we heard the interesting story of the beekeeper from the Heerlijkheid Mariënwaerdt estate who thought us all about how to contribute yourself to the well being of the bee with simple tricks.

 

 

 

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