Afterwork by Heineken
Heineken asked Gem to build a new strategy for the Afterwork community
in Rotterdam. We are responsible for both online and offline PR activations
like social media content and event production. The Afterwork community
is about meeting people from other companies, and building on existing and
new relationships. And of course to have some fun after work.
On februari 23rd we organized the first edition: Weena Winterfest, together
with Satéman, Mark Bolk and Boys Keep Swingin’ in the new hotspot Weena
Rotterdam. An outdoor mini festival, with heaters, a beertruck and curling rink!
Keep track of the Afterwork Facebook page for next editions.
Watch the whole photo album on our Facebook page!