Afterwork by Heineken
Concept, Event production, PR, Social Media
Heineken asked Gem to build a new strategy for the Afterwork community in Rotterdam. We are responsible for both online and offline PR activations like social media content and event production. The Afterwork community is about meeting people from other companies, and building on existing and new relationships. And of course to have some fun after work.
On February 23rd we organized the first edition: Weena Winterfest, together with Satéman, Mark Bolk and Boys Keep Swingin’ in the new hotspot Weena Rotterdam. An outdoor mini festival, with heaters, a beertruck and curling rink!
Keep track of the Afterwork Facebook page for next editions.
Watch the whole photo album on our Facebook page!