Afterwork by Heineken

Network and Meet

Heineken asked Gem to build a strategy for their Afterwork by Heineken events in Rotterdam. We are responsible for both physical and digital community building, including a strategy for social media, an activation campaign, a local ambassador program, and event production. Furthermore, Afterwork by Heineken is about connecting local business professionals to network and meet. Also, our aim is to invite them to discover new hotspots in Rotterdam.

 

STRATEGY
CONCEPT DEVELOPMENT
DIGITAL CONTENT
EVENT PRODUCTION
COMMUNITY BUILDING
PUBLIC RELATIONS

Community building & brand activation

Therefore, we visit the best bars in the city together with Heineken, and encourage companies, friends, and colleagues to join us on Thursdays to toast and chill afterwork! Furthermore, people can taste the latest food trends from the varying food trucks. And above of all, dance on the DJ’s tunes and drink some ice cold Heineken beers. During the past two years we organized Afterwork by Heineken in Weena, Bokaal and the NRC Cafe with many more to come. As a result, the Afterwork community is getting bigger each event!    

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